Dean Sellers Ford proudly provides the vehicle service and sales needs of Metro Detroit communities like Troy, Royal Oak, Southfield, Auburn Hills, and Pontiac, MI with our extensive inventory of Ford cars, SUVs, and trucks like the Escape, Explorer, the iconic Mustang, and America's best-selling F-150.

Royal Oak Area Used & Certified Pre-Owned Ford Vehicles

We have a great selection of used cars and trucks and Ford Certified Pre-owned vehicles to choose from. We are proud to be one of the largest Ford dealers in the nation and have been awarded Ford Motor Company's highest award for customer satisfaction, The President's Award, for 10 years.

Excellent Ford Service Technicians for Troy Drivers

Our Ford Service technicians are dedicated to providing the excellent service our customers deserve. When you visit Dean Sellers Ford for your next maintenance or repair, you can expect Ford factory-trained technicians, free Wi-Fi in our comfortable customer lounge, a complimentary shuttle service, and on-site collision repair!

The History of Dean Sellers Ford - Serving Troy & Royal Oak Since 1948

On January 14, 1948 Dean Sellers, Inc. was founded by Dean L. Sellers (1906-1996). Dean was born in Ohio and, as a young adult, came to Detroit in search of the automobile industry where he started his career with Chevrolet. He moved to the Ford Motor Company with Henry Ford and the era of the Whiz Kids and headed up the Ford Ferguson Tractor Division. What he really wanted was a Ford Dealership, so in 1948, he opened Dean Sellers, Inc. at 16700 Grand River in Detroit. In the early '70s Dean retired and turned the business over to his eldest son, Tom. As the Detroit climate changed, Tom spent the latter of the 1970s in search of a new location for Dean Sellers Ford. In June of 1980, Tom struck a deal with Ford Dealer, Richard Turner, and took over the point at 2600 W. Maple Road in the Troy Motor Mall, its current location for over 40 years. Tom's three children are in the business all working at the Troy location: Blair, Dean and Liz, who now collectively have over 85 years of experience in the automobile retailing business.

Your Family-Owned & Operated Ford Dealer in Troy

When people think of Dean Sellers, often words like tradition, longevity, history, loyalty, and family are spoken. Not only can the dealership tout longevity, but many of the Sellers' employees have been with the family for decades. Currently on staff is Parts Manager, Chuck Barr, who started at the original Grand River location in 1976. Seasoned Sales Consultants, Andrea Pawelkowski, Christie Parker & Ryan Moore have all been here for over 20 years. Other employees with over 20 years at the dealership are: Dave Erickson (Parts Counter), Steve Fulcher (Service Technician), Chris Griffin (Body Shop Painter), and Dwight Ruff (New Vehicle Support Staff).

Ford Dealership just north of Royal Oak - Keeping Customers as Our Top Priority!

Why has Dean Sellers Ford endured? Good business principles. From the original Dean to the 3rd generation Dean, taking pride and ensuring our customers are treated well has always been one of our top priorities. We also strive for happy employees who in turn keep our customers happy. All three generations have excelled in top performances coupled with strong customer relations. The Sellers family members are active in the community and care about having a good reputation in the marketplace.

In this business where there is a lot of nonsense, it is easy to set ourselves apart. Dean Sellers Ford has been one of Ford's Top 100 volume Dealers for 10 years and has achieved the Ford Motor Company's most prestigious award for Customer Satisfaction 14 times! The Sellers family is proud of the hard-working, sincere, and friendly staff who are the faces of the dealership and interact first-hand with a broad customer base.

At Dean Sellers, we live by the motto, "treat others like you would like to be treated." We know that having your car serviced or trying to buy a car can be difficult, so we work hard to make sure we are up-to-date on all of Ford's product and service training, that we all fully understand the technical features of FordPass App and Sync Connect and how Sync 3 integrates with Apple Carplay and Android Auto. We really work hard at trying to make buying or servicing a car easy and enjoyable.